Unfold Digital Marketing Work.

Data-Driven Marketing Solutions That Have Fuelled Growth for Our Client Partners.

Pinnacle Life Insurance

Problem: Stagnating leads, rising costs, and short-lived results from previous campaigns.

Solution: Unfold Digital partnered with Pinnacle Life on a full-funnel growth marketing strategy. This involved in-depth customer/UX research, messaging refinement, website optimisation, channel activation, SEO, lead generation, and nurturing optimisation.

Results:

• Sales Breakthrough: Policy sales doubled year-over-year (118.5% March 2024).

• Enhanced Profitability: Reduced Cost per Acquisition (CPA) by 38.4%

“Unfold Digital has become an extension of our team, deeply understanding our unique challenges and opportunities. Their data-driven approach and technical expertise have been instrumental in building a robust marketing system, allowing the Pinnacle management team to focus on business growth rather than reactive marketing decisions. With a comprehensive approach that includes customer research, data analysis, and strategic planning, Unfold acts as a sounding board for new ideas and directions. Our partnership has led to a remarkable 226% increase in policy sales, demonstrating the synergy between the changes we’ve made within our business and our marketing efforts.”

Gillian Vaughan, CEO, Pinnacle Life

Corporate Cabs
New Zealand & Australia

Problem: Outdated digital presence was hindering growth. They struggled with customer acquisition, poor website experience, limited online visibility, and challenges attracting drivers.

Solution: Unfold Digital implemented a comprehensive growth marketing strategy. This included customer research, brand visual update, website redesign, SEO, paid advertising, social media, content optimisation, and performance analytics.

Results:

• Significant Cost Reduction: New Zealand customer acquisition cost to cents, Australian market expansion achieved at a $ profitable level.

• Driver Recruitment Success: Campaigns successfully addressed driver shortages.

"Unfold Digital's data-driven approach has transformed our marketing on a budget. They dove deep into our customer insights and competitor landscape, and developed an evolving strategy that addresses our specific pain points. Their expertise in SEO, content creation, and paid Google and Facebook/Instagram advertising has given us greater control over our brand and customer acquisition, but also enabled us to tackle driver recruitment. But what truly sets them apart is their commitment to our success – they're invested in our long-term growth."

Cameron Allison, CEO, Corporate Cabs

Norfolk Mortgage Trust

Problem: Limited brand awareness, untapped lead generation potential, investor education gap, and historical negative publicity.

Solution: Unfold Digital partnered with Norfolk Mortgage Trust on a comprehensive marketing strategy addressing the full customer journey. This included in-depth customer research, website and content optimization, targeted lead generation campaigns, a robust lead nurturing process, and proactive reputation management.

Results:

• Lead Generation Success: Generated 150+ qualified investment leads per month.

• Conversion to Investment: Secured multiple investments from the generated leads.

• Reputation Management: Successfully addressed historical negative publicity and improved NMT's online presence.

• Sustainable Growth Foundation: Established a robust system for attracting, educating, and converting potential investors into clients.

BathCo
New Zealand

Digital strategy, Insights & Analytics, Social media marketing, Google AdWords, User experience (UX), Platform development - Website with navigation and SEO upgrade + Accredo integration.

“We're busier than we've ever been but the amazing things is... the phones are quieter than ever”.

Annabel Smail, Director, BathCo

Integrated Control Technology
Global

Digital strategy, Insights & Analytics, Social media marketing, Google AdWords, Email marketing, Landing page optimisation, Call-to-actions, User experience UX, Platform development, Lead Generation, Inbound Marketing.

“This is golden!”

Hayden Burr, CEO, Integrated Control Technology (ICT).

ilume
Australia & New Zealand

Digital strategy, Insights & Analytics, User experience (UX), Platform development - website, Content marketing including video and technical tools, Google AdWords, Social media marketing - LinkedIn, Facebook, Email marketing, Landing page optimisation.

“Your digital strategy is making a material difference to our business, thank you. You make digital more understandable and accessible to us as a value-add business tool.”

Raechel Ford, Director ilume

“We’ve got a regular pipeline of sales leads. Unfold has transformed our business.”

Mike Church, Managing Director, The Roof Crew

Horleys
Australia & New Zealand

Digital strategy, Insights & Analytics, User experience (UX), Platform development - ecommerce website, Content marketing, Google AdWords - as a research tool, Social media listening & marketing, Email marketing, Landing page optimisation.

Opportunities for growth

Armed with our research and testing results, we were able to illuminate the road ahead for Horleys, highlighting opportunities and channels for growth.