Sell-it-Media

Challenge:

Sell-It.Media set out to revolutionise how stories are discovered, sold, and shared globally — connecting independent creators with media buyers around the world. But entering a global market with two distinct audiences — storytellers on one side and publishers on the other — meant the brand needed crystal-clear positioning, a strong go-to-market strategy, and campaigns that could educate and activate both sides of the platform.

Solution:

We partnered with Sell-It.Media from the very beginning — validating the proposition through ad testing, refining messaging, and building a full-funnel growth system grounded in Jobs to Be Done. Our focus: launch fast, learn early, and scale with confidence.

What we delivered:

• Proposition testing across Google & Meta to validate messaging and audience fit internationally.

• Growth, campaign & audience strategy rooted in Jobs to Be Done for both international buyers and sellers

• Full-funnel Google & Meta performance ad campaigns targeting creators and publishers

• Website and app UX audits to improve clarity and onboarding for both user groups

• Campaign messaging & media plan built to drive global awareness and early adoption

• Campaign video production tailored to both creator and buyer audiences

• Ongoing performance reporting & recommendations to refine spend and creative

Results:

• Validated global positioning and messaging for both sides of the platform

• A steady in-flow of high-quality, user-generated video footage from around the world

  • Sales of exclusive, high-value clips fetching tens of thousands

  • Sales of everyday newsworthy footage, generating hundreds per clip

• Scalable performance campaign framework for long-term growth

“We helped Sell-It.Media go to market with clarity, creative firepower, and a system that delivers — for both storytellers and the media companies they power.”