Unfold — We’re not your typical marketing agency.

We focus on the 5% of strategies that actually drive growth — and we build systems around them.

The Unfold Difference

We’ve seen what happens when marketing gets tactical - disconnected moves, unclear metrics and no real impact.

So we built something better.

Our approach is simple:

Diagnose where growth is being held back across acquisition, activation, and retention
Build a prioritised roadmap of what matters
Execute and optimise across the right mix of channels, tools and content
Measure what matters so we can learn, adapt, and scale

It’s a full-stack, performance-first model. No guesswork. No cookie cutters.

01

Growth, Proven.

We don’t deal in impressions or fluff. Just clear lifts in leads, sales, and revenue.

02

Built Around Your Buyer.

We use research and Jobs-to-Be-Done thinking to understand what drives decisions — then design strategy around that.

03

Test, Learn, Scale.

Progress over perfection. We move fast, backed by data, and double down on what works.

04

Creative with a Job to Do.

Smart, high-performing ideas built to cut through, convert, and compound — not just fill space.

05

Systems that Scale.

We build marketing frameworks that grow alongside your business — no rewiring required.

06

One Connected Ecosystem

We stitch your channels, content, tech, and data into one cohesive growth engine.

Tim Parkman

Founder / Digital & Growth Strategist

Tim partners with CEOs and executive teams to turn fragmented marketing into focused, scalable systems that deliver measurable growth.

With over 20 years’ experience across financial services, SaaS and consumer brands, he brings clarity to complexity — aligning strategy, technology and execution to help organisations grow with confidence.

From launching new digital products to fixing underperforming funnels or leading full-scale marketing transformation, Tim’s strength lies in seeing the whole system and knowing which levers to pull first.

He’s data-led, commercially minded and outcome-focused — trusted by leadership teams to drive progress, not just activity.

Outside work, you’ll find him in the garden, on the bike (Winchester to San Sebastián, 1260km), or cooking for a crowd.

Tessa Law

Digital Account Director

With over 25 years of experience, Tessa specialises in crafting and executing marketing strategies that deliver measurable growth and ROI. Her approach leverages the power of digital technology to transform traditional sales and marketing, shifting from assumptions to data-driven insights that allow for a deeper understanding of and engagement with customers.

Tessa has a strong background in pharmaceuticals and healthcare, which has expanded to multiple industries, including international Exporters, SMEs, and solo professionals. Her experience on both the client and agency sides provides a well-rounded skill set, from strategic development to creative execution.

Tessa thrives on using data and meticulous research to build effective strategies, ensuring that every marketing effort reaches the right audience at the right time, wherever they may be.

Su Wai Hninn Htut

UX Designer

Su is an experienced UX Designer with expertise in website and interface design, particularly within FINTECH and government mobile projects. She has worked on diverse digital solutions, including onboarding systems and both one-to-one and one-to-many digital advice tools.

Su’s background extends to designing and producing a range of advertising and marketing materials including videos, brochures, brand identities, print and digital ads, and layouts, demonstrating her versatility across mediums.

Su is known for her ability to combine creative thinking with customer-focused solutions, consistently delivering designs that meet user needs while driving effective outcomes.

Outside of work, Su is a keen photographer, gardener, and enjoys hiking with her family.