We've watched good businesses with great products struggle to reach the people who need them. That's the problem we built Unfold to solve.
Word of mouth takes you a long way. Then it hits a ceiling. And the traditional answer - a campaign, an agency, a creative push - gives you a lift but not a model. When the spend stops, the customers stop. Nothing compounds.
There's a better way. It's not a campaign. It's a system - built to reach strangers, convert them, and get sharper the longer it runs. Strategy, creative, performance media, data, and the connecting tissue between them. One model, working in one direction.
That's what we build. And it's why brands like Pinnacle Life, Corporate Cabs, and Norfolk Mortgage Trust have stayed with us - because the work doesn't run out when the campaign does. It compounds.
— Tim Parkman, Founder
ABOUT UNFOLDUnfold exists because too many good businesses are doing the ‘right things’ and still not getting the results they should.
Plenty of activity. Plenty of spend. Plenty of reports. Still stalled.
What we keep seeing isn't a lack of effort. It's disconnected systems - strategy in one place, channels in another, data somewhere else again. Decisions made on fragments, not reality.
Growth isn't a channel or creative problem. It's a systems problem. Marketing works when the strategy is clear, the channels connected, the data honest, and the technology supports the work. When one of those breaks, performance degrades - slowly at first, then all at once.
Our job is to reconnect the pieces. We care less about how marketing should work and more about how it actually does. That's not always the most exciting approach, but it's the one that holds up.
How we work
Diagnose, design, deliver, optimise.
We start by understanding what's actually happening in your acquisition system - the data, the channels, the gaps. We design the connected model that fixes it. We build it, run it, and sharpen it over time.
No cookie cutters. No three-month campaign and out. The work compounds because the system is built to.
Who we work with
Not everyone - and that's intentional.
Unfold tends to work best with organisations that want clarity before more spend, are open to changing how things work rather than just what they run, and care about long-term growth over short-term spikes.
If you're looking for another agency to run ads or create a campaign, we're probably not the right fit. And that's okay.
Tim Parkman
Founder / Digital & Growth Strategist
Tim partners with CEOs and leadership teams to turn fragmented marketing into focused, scalable systems that deliver measurable growth.
With 20+ years’ experience across financial services, SaaS and consumer brands, he brings clarity to complexity — aligning strategy, technology, and execution to help organisations grow with confidence.
From launching new digital products to leading full-scale marketing transformation, Tim’s strength lies in seeing the whole system and knowing which levers to pull first.
He’s data-led, commercially minded, and outcome-focused — trusted by leadership teams to drive progress, not just activity.
Outside work, you’ll find him in the garden, on the bike (Winchester to San Sebastián, 1260km), or cooking for a crowd.
Tessa Law
Digital Account Director
With over 25 years of experience, Tessa specialises in crafting and executing marketing strategies that deliver measurable growth and ROI. Her approach leverages the power of digital technology to transform traditional sales and marketing, shifting from assumptions to data-driven insights that allow for a deeper understanding of and engagement with customers.
Tessa has a strong background in pharmaceuticals and healthcare, which has expanded to multiple industries, including international Exporters, SMEs, and solo professionals. Her experience on both the client and agency sides provides a well-rounded skill set, from strategic development to creative execution.
Tessa thrives on using data and meticulous research to build effective strategies, ensuring that every marketing effort reaches the right audience at the right time, wherever they may be.
Su Wai Hninn Htut
UX Designer
Su is an experienced UX Designer with expertise in website and interface design, particularly within FINTECH and government mobile projects. She has worked on diverse digital solutions, including onboarding systems and both one-to-one and one-to-many digital advice tools.
Su’s background extends to designing and producing a range of advertising and marketing materials including videos, brochures, brand identities, print and digital ads, and layouts, demonstrating her versatility across mediums.
Su is known for her ability to combine creative thinking with customer-focused solutions, consistently delivering designs that meet user needs while driving effective outcomes.
Outside of work, Su is a keen photographer, gardener, and enjoys hiking with her family.
We’ve helped businesses just like yours.
Annabel Smail | Director, BathCo
“We're busier than we've ever been but the amazing thing is... the phones are quieter than ever“
LET’S TALK
Ready to grow with clarity and conviction?
Book a strategy call to discuss your growth objectives and whether we're the right partner to help you reach them. No pitch. Just a conversation.