About Unfold.

From marketing activity to measurable growth.

We’re not your typical marketing agency — and that’s intentional.

Unfold was built to solve a problem we kept seeing: marketing that looked busy, but wasn’t actually moving the business forward. Campaigns were disconnected. Metrics didn’t tell the real story. Growth felt unpredictable.

So we built something better.

We focus on the 5% of strategies that actually drive results, and we build connected systems around them — systems that compound, not collapse, over time.

01

Whole system strategy.

We don’t chase trends. We look at how every part of your marketing — from acquisition to retention — works together. Then we identify where growth is being held back and fix it at the root.

02

Execution that compounds.

Instead of one-off projects, we build reusable, data-driven systems that make every campaign smarter than the last. Progress over perfection. Systems over sprints.

03

Clarity you can act on.

We make the complex simple — connecting data, channels, and content so you can see what’s working, what’s not, and where to focus next.

04

Creative with a commercial job to do.

Smart ideas only matter when they deliver measurable outcomes. Every message, video, and campaign we create is built to cut through, convert and scale.

05

Systems that Scale.

Your growth engine should evolve as your business does. We design frameworks that grow alongside you — no rewiring required.

06

Our Approach

Diagnose > Design > Deliver > Optimise. No guesswork. No cookie cutters. Just a proven model for scalable, measurable growth.

Tim Parkman

Founder / Digital & Growth Strategist

Tim partners with CEOs and leadership teams to turn fragmented marketing into focused, scalable systems that deliver measurable growth.

With 20+ years’ experience across financial services, SaaS and consumer brands, he brings clarity to complexity — aligning strategy, technology, and execution to help organisations grow with confidence.

From launching new digital products to leading full-scale marketing transformation, Tim’s strength lies in seeing the whole system and knowing which levers to pull first.

He’s data-led, commercially minded, and outcome-focused — trusted by leadership teams to drive progress, not just activity.

Outside work, you’ll find him in the garden, on the bike (Winchester to San Sebastián, 1260km), or cooking for a crowd.

Tessa Law

Digital Account Director

With over 25 years of experience, Tessa specialises in crafting and executing marketing strategies that deliver measurable growth and ROI. Her approach leverages the power of digital technology to transform traditional sales and marketing, shifting from assumptions to data-driven insights that allow for a deeper understanding of and engagement with customers.

Tessa has a strong background in pharmaceuticals and healthcare, which has expanded to multiple industries, including international Exporters, SMEs, and solo professionals. Her experience on both the client and agency sides provides a well-rounded skill set, from strategic development to creative execution.

Tessa thrives on using data and meticulous research to build effective strategies, ensuring that every marketing effort reaches the right audience at the right time, wherever they may be.

Su Wai Hninn Htut

UX Designer

Su is an experienced UX Designer with expertise in website and interface design, particularly within FINTECH and government mobile projects. She has worked on diverse digital solutions, including onboarding systems and both one-to-one and one-to-many digital advice tools.

Su’s background extends to designing and producing a range of advertising and marketing materials including videos, brochures, brand identities, print and digital ads, and layouts, demonstrating her versatility across mediums.

Su is known for her ability to combine creative thinking with customer-focused solutions, consistently delivering designs that meet user needs while driving effective outcomes.

Outside of work, Su is a keen photographer, gardener, and enjoys hiking with her family.