About Unfold.

We didn’t start Unfold to make ‘more’ marketing. We started it to make marketing work.

Unfold exists because too many good businesses were doing the right things — but not getting the results they should have.

Plenty of activity
Plenty of spend
Plenty of reports
Still stalled.

What we kept seeing wasn’t a lack of effort or ambition.

It was disconnected systems — strategy sitting in one place, channels in another, data somewhere else again.

So decisions were being makde on fragments not reality.

Our Point of View

Growth isn’t a channel or creative problem. It’s a systems problem.

Marketing works when:

The strategy is clear
The channels are connected
The data tells the truth
The technology supports the work

When any one of those breaks, performance degrades —slowly at first, then all at once.

Unfold focuses on reconnecting those pieces so growth becomes predicable rather than reactive.

How We Think

Be a student of reality.

We care less about how marketing should work, and more about how it actually does.

That means:

Looking honestly at what’s driving results — not what’s easiest to report
Saying when something won’t work, even if it’s popular
Prioritising the few decisions that matter over the many that don’t

It’s not always the most exciting approach.

But it’s the one that holds up over time.

What Makes Unfold Different

01

Whole system strategy.

We don’t chase trends. We look at how every part of your marketing — from acquisition to retention — works together. Then we identify where growth is being held back and fix it at the root.

02

Execution that compounds.

Instead of one-off projects, we build reusable, data-driven systems that make every campaign smarter than the last. Progress over perfection. Systems over sprints.

03

Clarity you can act on.

We make the complex simple — connecting data, channels, and content so you can see what’s working, what’s not, and where to focus next.

04

Creative with a commercial job to do.

Smart ideas only matter when they deliver measurable outcomes. Every message, video, and campaign we create is built to cut through, convert and scale.

05

Systems that Scale.

Your growth engine should evolve as your business does. We design frameworks that grow alongside you — no rewiring required.

06

Our Approach

Diagnose > Design > Deliver > Optimise. No guesswork. No cookie cutters. Just a proven model for scalable, measurable growth.

Who We Work With

Not everyone — and that’s intentional.

Unfold tends to work best with organisations that:

Want clarity before more spend
Are open to changing how things work, not just what they run
Care about long-term growth, not short-term spikes.

If you’re just looking for another agency to run ads or create a new campaign, we’re probably not the the right fit.

And that’s OK.

Tim Parkman

Founder / Digital & Growth Strategist

Tim partners with CEOs and leadership teams to turn fragmented marketing into focused, scalable systems that deliver measurable growth.

With 20+ years’ experience across financial services, SaaS and consumer brands, he brings clarity to complexity — aligning strategy, technology, and execution to help organisations grow with confidence.

From launching new digital products to leading full-scale marketing transformation, Tim’s strength lies in seeing the whole system and knowing which levers to pull first.

He’s data-led, commercially minded, and outcome-focused — trusted by leadership teams to drive progress, not just activity.

Outside work, you’ll find him in the garden, on the bike (Winchester to San Sebastián, 1260km), or cooking for a crowd.

Tessa Law

Digital Account Director

With over 25 years of experience, Tessa specialises in crafting and executing marketing strategies that deliver measurable growth and ROI. Her approach leverages the power of digital technology to transform traditional sales and marketing, shifting from assumptions to data-driven insights that allow for a deeper understanding of and engagement with customers.

Tessa has a strong background in pharmaceuticals and healthcare, which has expanded to multiple industries, including international Exporters, SMEs, and solo professionals. Her experience on both the client and agency sides provides a well-rounded skill set, from strategic development to creative execution.

Tessa thrives on using data and meticulous research to build effective strategies, ensuring that every marketing effort reaches the right audience at the right time, wherever they may be.

Su Wai Hninn Htut

UX Designer

Su is an experienced UX Designer with expertise in website and interface design, particularly within FINTECH and government mobile projects. She has worked on diverse digital solutions, including onboarding systems and both one-to-one and one-to-many digital advice tools.

Su’s background extends to designing and producing a range of advertising and marketing materials including videos, brochures, brand identities, print and digital ads, and layouts, demonstrating her versatility across mediums.

Su is known for her ability to combine creative thinking with customer-focused solutions, consistently delivering designs that meet user needs while driving effective outcomes.

Outside of work, Su is a keen photographer, gardener, and enjoys hiking with her family.