INSIGHTS
What we actually think - about acquisition, strategy and what works.
Frameworks, honest perspectives, and things we've learned from building acquisition ecosystems across financial services, consumer, industrial, and media businesses. Written by Tim - not our content team.
"Most marketing content tells you what you want to hear. We'd rather tell you what we've actually seen - including the things that didn't work, and why. If something here challenges how you're thinking about your own acquisition model, that's the point."
— Tim Parkman, Founder
Fast, Flexible and Ready in 24 Hours: How Content Production Has Evolved
Last Friday’s ½ day Corporate Cabs shoot captured 145 photos and over 3 mins of video — all shot, edited, and ready within 24 hours. Modern content production has evolved: faster, leaner, and guided rather than scripted. (Even if the Auckland weather hasn’t caught up yet.)
Is Your Best Marketing Channel Secretly Holding You Back?
For many, a core channel – perhaps consistent search traffic, a steady stream of referrals or a highly engaged social platform – is the sole lever in their signal box. It's a heavy, reliable piece of equipment, firmly engaged, guiding all traffic down one successful path... until it doesn't.
What We Learned Moving from ‘Digital Agency’ to ‘Growth Partner’
Everything changed when we stopped chasing shiny things and started building marketing systems CEOs can trust — the Unfold Digital story of growth redefined.
What Is a Mortgage Trust? It’s Simple — We Just Can’t Say It Like That
Let’s be honest: explaining what a mortgage trust is shouldn’t be that hard. Banks do it all day, every day. They take in term deposits. They lend that money out as mortgages. They earn interest. You earn interest. Straightforward, right? Not so fast…
Jobs To Be Done Changed the Way We Work — Here’s Why It’ll Change Yours Too
Who’s your target market? What’s your unique angle? Where should we spend your budget?
It worked. Sort of.
But we kept running into the same wall…
The Brand You Can Build Through Performance.
Everyone talks about building a brand — but only the big players get handed the playbook. This post shows what happens when a challenger brand flips the script and builds brand the hard way: through performance. No billboards. No bloated media buys. Just smart, connected marketing that earns trust and drives results.
Break the Pattern. Difference Is the Strategy.
Ever wandered down a supermarket aisle, only to realise you’ve stopped seeing the products? A wall of sameness where everything blurs into everything else. That’s exactly the problem Van Leeuwen Ice Cream had.
Marketing Doesn’t Need a Redo. It Needs a Rethink.
Most marketing is built to impress — not perform. This post lays out why that approach fails fast (especially for brands without dominant market share), and how a 5% mindset and connected ecosystem can change everything.
Awareness. Performance. But What About What Happens in the Middle?
Everyone loves to say Radio’s for Brand and Search is for action. But what if they work better together? This post looks at what happened when we layered a trusted sponsorship on top of an existing Radio plan — and how it lit up Search activity in ways no one expected. Sponsorship isn’t soft. It’s performance, amplified.
“How long should a video be?” Wrong question.
We’ve all heard it — attention spans are shrinking, keep it short, no one watches long videos. But here’s the truth: people do watch long videos. Just not boring ones — and be careful how you define boring.
Happy Customers Don’t Leave Reviews
Your best customers?
They love what you do.
They tell their friends.
But ask them to leave a Google review? …
“Just Putting it in a Magazine” Isn’t a Enough.
Sponsored content shouldn’t be a one-and-done. This piece shows how to stretch a single article across multiple channels — and why trusted placements matter more than ever in the age of AI search.