Insights
Dig deeper. Learn more. Make it count.

These insights are as much a reminder for us as they are a resource for you. It’s where we capture ideas that work, lessons hard-won, and thinking we don’t want to forget — and you probably shouldn’t either.

 
Tim Parkman Tim Parkman

Break the Pattern. Difference Is the Strategy.

Ever wandered down a supermarket aisle, only to realise you’ve stopped seeing the products? A wall of sameness where everything blurs into everything else. That’s exactly the problem Van Leeuwen Ice Cream had.

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Tim Parkman Tim Parkman

Marketing Doesn’t Need a Redo. It Needs a Rethink.

Most marketing is built to impress — not perform. This post lays out why that approach fails fast (especially for brands without dominant market share), and how a 5% mindset and connected ecosystem can change everything.

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Tim Parkman Tim Parkman

Awareness. Performance. But What About What Happens in the Middle?

Everyone loves to say Radio’s for Brand and Search is for action. But what if they work better together? This post looks at what happened when we layered a trusted sponsorship on top of an existing Radio plan — and how it lit up Search activity in ways no one expected. Sponsorship isn’t soft. It’s performance, amplified.

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Tim Parkman Tim Parkman

“How long should a video be?” Wrong question.

We’ve all heard it — attention spans are shrinking, keep it short, no one watches long videos. But here’s the truth: people do watch long videos. Just not boring ones — and be careful how you define boring.

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Tim Parkman Tim Parkman

Nobody Wants Your Newsletter.

People aren’t looking to sign up — they’re looking to stay informed. This post shows how to turn passive forms into high-performing entry points by showing up at the right moment, in the right way.

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Tim Parkman Tim Parkman

I Skip ‘em — They Look Like Marketing

Even useful messages get ignored if they look like marketing. This post dives into why presentation matters, and how to earn attention by meeting people where they are — not shouting from the sidelines.

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Tim Parkman Tim Parkman

The Hard Way Actually Works.

When you can’t outspend the big players, you need a smarter system. This piece breaks down how challenger brands win by focusing on consistency, building trust and the 5% of marketing that actually drives results.

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Tim Parkman Tim Parkman

The Strategy Trap

When performance drops, most teams jump straight to tactics — tweak the ads, shift the budget, try something new. But without revisiting the strategy, all you’re doing is moving faster in the wrong direction.

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Tim Parkman Tim Parkman

Marketing Like an Athlete.

Most brands overtrain a few favourite channels and ignore the rest. This piece explores why balanced, all-round marketing performance — just like elite sport — wins the long game.

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Tim Parkman Tim Parkman

Your App’s Not Underperforming — It’s Just Undiscovered.

You can build a brilliant app — but if it’s not showing up in search — you’re in trouble. This guide breaks down how App Store Optimisation (ASO) helps you get found, get downloaded, and stay ahead — from smarter keywords to sharper visuals and better reviews.

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