The search landscape is changing faster than most NZ brands realised. Google AI Overviews, ChatGPT, Claude and Perplexity now decide what gets seen - and they all lean heavily on Reddit and user-generated content. Here's how to build visibility across the new AI-powered search ecosystem, with a practical Crawl → Walk → Run framework for getting started.

AI can now generate 100 ad variants in an afternoon. That sounds like a breakthrough. The problem is, so can everyone else - and most of it lands the same. Volume was never the edge. Here's what is.

Last Friday’s ½ day Corporate Cabs shoot captured 145 photos and over 3 mins of video — all shot, edited, and ready within 24 hours. Modern content production has evolved: faster, leaner, and guided rather than scripted. (Even if the Auckland weather hasn’t caught up yet.)

For many, a core channel – perhaps consistent search traffic, a steady stream of referrals or a highly engaged social platform – is the sole lever in their signal box. It's a heavy, reliable piece of equipment, firmly engaged, guiding all traffic down one successful path... until it doesn't.

Everything changed when we stopped chasing shiny things and started building marketing systems CEOs can trust — the Unfold Digital story of growth redefined.

Let’s be honest: explaining what a mortgage trust is shouldn’t be that hard. Banks do it all day, every day. They take in term deposits. They lend that money out as mortgages. They earn interest. You earn interest. Straightforward, right? Not so fast…

Who’s your target market? What’s your unique angle? Where should we spend your budget?

It worked. Sort of.

But we kept running into the same wall…

Everyone talks about building a brand — but only the big players get handed the playbook. This post shows what happens when a challenger brand flips the script and builds brand the hard way: through performance. No billboards. No bloated media buys. Just smart, connected marketing that earns trust and drives results.

Ever wandered down a supermarket aisle, only to realise you’ve stopped seeing the products? A wall of sameness where everything blurs into everything else. That’s exactly the problem Van Leeuwen Ice Cream had.

Most marketing is built to impress — not perform. This post lays out why that approach fails fast (especially for brands without dominant market share), and how a 5% mindset and connected ecosystem can change everything.

Everyone loves to say Radio’s for Brand and Search is for action. But what if they work better together? This post looks at what happened when we layered a trusted sponsorship on top of an existing Radio plan — and how it lit up Search activity in ways no one expected. Sponsorship isn’t soft. It’s performance, amplified.

We’ve all heard it — attention spans are shrinking, keep it short, no one watches long videos. But here’s the truth: people do watch long videos. Just not boring ones — and be careful how you define boring.