Norfolk Mortgage Trust
Building Trust That Converts: Marketing Systems for a Reputation-Led Investment Brand.
“Their phased approach allowed the Board to see the impact of each layer – from the website, content, asset and articles to the email workflows – while keeping our budget in check. They've transformed our marketing and positioned us for sustainable success.”
- Glenys Holden, CEO, Norfolk Mortgage Trust
Challenge
Norfolk Mortgage Trust (NMT) had a loyal investor base and a solid track record — but little visibility in the wider market. With no clear brand presence and a website that wasn’t generating new investor leads, they relied heavily on word-of-mouth. They needed a full-funnel system to clearly communicate their value, build credibility online, and convert interest into action.
Solution:
We built a complete marketing system to modernise Norfolk’s presence and performance — rooted in clarity, credibility, and consistency. From strategy and content to performance media and automation, every element was designed to earn trust and drive growth.
What we delivered:
Growth & messaging strategy aligned with investor jobs-to-be-done
New website implementation focused on clarity, trust, and conversion
High-trust explainer video to simplify and communicate the offer
Google & Meta performance ad campaigns to reach and engage new investors
Full SEO audit and content strategy to improve visibility and rankings
New online investment application flow to reduce friction
Lead nurture workflows to guide potential investors through decision stages
Sponsored content - Informed Investor Magazine - to build authority
Monthly ‘State of the Nation’ blog posts to demonstrate market expertise and property insight.
End-to-end lead tracking and performance reporting for continuous optimisation
Results:
Online investment applications scaled from zero to seven figures per month
Growth in qualified investor leads through digital channels
Stronger brand visibility and credibility across print and digital
A repeatable, measurable system that grows with the business
“We helped Norfolk shift from word-of-mouth to a high-trust, content-led growth engine — one that builds credibility and confidence at every stage of the investor journey.”
“Unfold is the strategic marketing partner we needed. They took the time to understand our investors and challenges, and built a proof-of-concept programme that's delivering a daily stream of quality investor leads. Their phased approach allowed the Board to see the impact of each layer – from the website, content, asset and articles to the email workflows – while keeping our budget in check. They've transformed our marketing and positioned us for sustainable success.”
- Glenys Holden, CEO, Norfolk Mortgage Trust
