Corporate Cabs
Australia & New Zealand
Accelerating Business Travel: How Unfold Digital Revamped Corporate Cabs' Digital Presence
"Unfold Digital's data-driven approach has transformed our marketing on a budget. They dove deep into our customer insights and competitor landscape, and developed an evolving strategy that addresses our specific pain points. Their expertise in SEO, content creation, and paid Google and Facebook/Instagram advertising has given us greater control over our brand and customer acquisition, but also enabled us to tackle driver recruitment. But what truly sets them apart is their commitment to our success – they're invested in our long-term growth."
- Cameron Allison, CEO, Corporate Cabs
Client:
Corporate Cabs, are the premium New Zealand taxi service catering to discerning business travelers at home and from abroad.
Job to Be Done:
Provide business travelers with a seamless, reliable, and professional transportation experience.
Pain Points:
Outdated digital presence hindering customer acquisition and brand perception.
Poor website user experience creating booking friction.
Ineffective SEO and advertising limiting online visibility.
Difficulty attracting top-tier drivers.
Unfold Digital Solution
We employed a comprehensive growth marketing strategy to modernise Corporate Cabs' digital ecosystem and attract both customers and drivers:
Customer/UX Research: Deep dive into business traveler needs, preferences, and online booking behaviors.
Brand Refresh: Updated messaging and visuals to reflect professionalism and premium service.
Website Rebuild: Intuitive, user-friendly website optimized for bookings and driver recruitment.
SEO: Enhanced search visibility to capture business travelers seeking reliable transportation.
Performance Analytics: Data-driven insights to track campaign success and optimize strategies.
Paid Advertising: Targeted channels to reach business travelers in key local and international markets.
Social Media & Content: Engaging content showcasing premium service and driver recruitment messaging.
Results:
NZ Customer Acquisition Cost: Reduced to cents.
AUS/International Customer Acquisition Cost: Established at a profitable level.
Driver Recruitment: Most successful campaigns to date, addressing driver shortages.
Why This Approach Worked
This case study demonstrates that we go beyond surface-level tactics. We focused on:
Understanding Multiple Customer Groups: Targeted solutions for both business travelers and potential drivers.
Full-Funnel Optimization: Addressed every stage of the customer journey, from discovery to booking and beyond.
Data-Driven Growth: Performance tracking to continuously refine strategy for optimal cost efficiency.
Partnership Pays Off: Unfold Digital values strong client partnerships. Corporate Cab's team actively participated in developing and optimising key areas of their ecosystem. This collaboration was essential to achieving our shared goals.
