Corporate Cabs

Challenge:

With rideshare apps reshaping expectations around price and convenience, Corporate Cabs needed to reassert its value proposition across multiple fronts:

• Attract new B2B customers

• Retain existing passengers tempted by cheaper alternatives

• Win back international business travellers

• And critically, recruit new drivers in cities where supply was low

The brand’s challenge was no longer just awareness — it was clarity, consistency, and relevance in a commoditised market.

Solution:

We developed a multi-audience strategy that repositioned Corporate Cabs as the premium, professional choice — while launching geo-targeted performance campaigns to address both customer growth and driver acquisition.

What we delivered:

• Growth & messaging strategy aligned to Jobs to Be Done across three core audiences: B2B, international travellers, and existing customers

• Driver acquisition strategy with city-level targeting and tailored messaging

• Google and Meta ad campaigns to attract both riders and drivers

• Performance website rebuild & refresh focused on value clarity and conversion

• Search and performance creative reinforcing trust, safety, and professionalism

• Geo-targeted campaign delivery in priority recruitment markets

• Media planning and performance tracking to optimise spend and effectiveness

• Stakeholder alignment support to ensure buy-in across marketing and ops

Results:

• Increased B2B and international customer engagement through performance channels

• Reduced churn from existing customers through improved messaging and positioning

• Successful onboarding of new drivers in targeted regions via geo-optimised campaigns

• A scalable system for dual-sided growth — brand demand and operational capacity

“We helped Corporate Cabs reassert what premium really means — delivering targeted growth on both sides of the platform: high-value riders and reliable, professional drivers.”