BFM® Global
Streamlining Messaging, Empowering Distributors, and Driving Global Sales Growth
Client:
BFM® Global had a world-class industrial product and a growing global distributor network — but inconsistent messaging and unclear value communication were stalling growth. Distributors struggled to explain the benefits, and prospective customers couldn’t see why BFM® was different. With a limited window to maximise their global patent, time was of the essence.
“Connecting with our international customers and distributors has helped us exceed our 25% growth targets.”
- Blair McPheat, CEO, BFM Global
Solution:
We delivered a full-funnel growth system that aligned messaging, empowered distributors, and transformed the website into a lead-generating sales engine — all rooted in customer insight and urgency.
What we delivered:
Customer & UX research to uncover decision-making drivers, pain points, and objections
Messaging strategy built around Jobs to Be Done for customers and distributors
Website redevelopment to clearly articulate benefits, showcase applications, and qualify leads
Visual before/after demonstrations to convey transformation without needing translation
Centralised resource hub for distributors — product guides, FAQs, videos, sales materials
Interactive 3D calculator to support product selection and reduce errors
Performance content strategy including campaign messaging, social media, and video
Lead nurturing sequences to build trust and move prospects through the funnel
Results:
Sales leads doubled year-over-year
Inbound interest from global giants including Nestlé, DuPont, and PepsiCo
+100% increase in distributor engagement with deeper site interaction
Exceeded their initial 25% growth target by a significant margin
“We helped BFM Global turn complexity into clarity — aligning messaging across markets, empowering distributors, and turning their website into the hardest-working salesperson on the team.”
Eliminating Guesswork: Interactive 3D Calculator
- In partnership with BFM we developed a 3D calculator BFM Global's 3D Calculator to streamline product selection, reduce costly errors, and empower distributors to provide expert guidance.
