Two Raw Sisters
Turning a Movement into Momentum. Scaling a Brand with Heart and Hustle.
“ I’ve never worked with a team quite like Unfold.”
Margo Flanagan, Co-Founder —Two Raw Sisters.
Context & Challenge:
Two Raw Sisters (TRS) had built a loyal social community and a strong, values-led brand. But translating that following into measurable, sustainable growth — across New Zealand and Australia — required more than organic content.
The challenge was threefold:
1. Scale app downloads to grow their subscription base.
2. Expand the email database to deepen relationships beyond social.
3. Boost retention by reducing churn and improving the customer journey.
All without losing the heart, authenticity, and purpose that set TRS apart.
Breakthrough Insight:
The community wasn’t just following for inspiration — they were looking for practical ways to live healthier, easier lives.
“Help me find recipes, challenges, and routines that fit my life — and keep me motivated long-term.”
This Jobs to Be Done perspective revealed that structure, segmentation, and optimisation could unlock growth without sacrificing brand personality.
What We Delivered:
We transformed TRS’s digital ecosystem into a connected, performance-driven system:
Growth & retention strategy rooted in jobs-to-be-done
Full UX audits of the app, onboarding, navigation and website
Tracking & data foundations – GTM + GA4 setup and troubleshooting for accuracy
Multi-channel ad strategy – Google Search & YouTube, Meta and TikTok for growth at scale
Conversion-optimised landing pages to power campaigns
Email nurture workflows through MooSend segmentation guiding users from signup to long-term retention
Monthly performance reporting with actionable insights and recommendations.
Results:
Rapid app growth and email list expansion across NZ and Australia
Improved onboarding & journeys, reducing churn & lifting engagement
A cross-channel marketing engine built for scale and sustainability
TRS evolved from a social-first brand into a scalable, connected ecosystem — while staying true to their purpose, personality, and community roots.
“We had been searching for a marketing company that truly resonated with us, and Unfold was exactly what we needed. They genuinely listened to our vision, collaborated with us to map out a plan that fit our timeline, and helped us prioritise projects and budgets effectively. I’ve never worked with a team quite like Unfold. Their modern, dynamic, and analytics-focused approach perfectly aligned with what we wanted out of a Marketing Partner.
Instead of outdated methods like untrackable billboards, Unfold excels in mindful, data-driven marketing that gets results. I wholeheartedly recommend them to businesses of any size. They deliver results efficiently and, most importantly, are authentic and wonderful people to work with.”
Margo Flanagan, Co-Founder —Two Raw Sisters.
