Two Raw Sisters
Turning a Movement into Momentum. Scaling a Brand with Heart and Hustle.
“ I’ve never worked with a team quite like Unfold.”
Margo Flanagan, Co-Founder —Two Raw Sisters.
Challenge:
Two Raw Sisters had built a loyal social following and strong brand identity — but turning that community into measurable growth across both New Zealand and Australia required a more strategic and connected marketing system. The goal: scale app downloads, drive email database sign-ups and boost retention — without losing the heart of the brand.
Solution:
We brought structure, clarity, and performance to their digital ecosystem — turning brand momentum into a scalable, connected engine for growth.
We delivered:
Growth & retention strategy focused on audience jobs-to-be-done
Full UX audits of the app, onboarding, navigation and website
GTM + GA4 tracking setup and troubleshooting for accurate data
Multi-channel performance ad strategy across Google including Ads & YouTube, Meta, and TikTok
Conversion-optimised landing pages to support key campaigns
New customer nurture workflows through MooSend segmentation
Ongoing monthly performance reporting with actionable recommendations.
Results:
Rapid app growth and email list expansion in both NZ and Australia
Streamlined user journeys and improved onboarding experience, reducing churn
A cross-channel marketing engine built for scale and sustainability
We helped TRS evolve from a social-first brand to a scalable, connected marketing ecosystem — all while staying true to their purpose and personality.
“We had been searching for a marketing company that truly resonated with us, and Unfold was exactly what we needed. They genuinely listened to our vision, collaborated with us to map out a plan that fit our timeline, and helped us prioritise projects and budgets effectively. I’ve never worked with a team quite like Unfold. Their modern, dynamic, and analytics-focused approach perfectly aligned with what we wanted out of a Marketing Partner.
Instead of outdated methods like untrackable billboards, Unfold excels in mindful, data-driven marketing that gets results. I wholeheartedly recommend them to businesses of any size. They deliver results efficiently and, most importantly, are authentic and wonderful people to work with.”
Margo Flanagan, Co-Founder —Two Raw Sisters.
