Real Systems. Real Growth.
We help ambitious New Zealand businesses move from disconnected marketing to clear, scalable growth systems.
Strategy first. Execution that sticks. No fluff.
|| Celebrating 10 Years of Growth.
Most marketing problems aren’t marketing problems.
What we usually see isn’t lack of effort - it’s fragmentation.
Different agencies.
Different tools.
Different reports.
No single view of what’s actually driving growth.
That’s when good businesses stall - not because they’re doing nothing, but because nothing is connected.
Growth works when systems work.
Unfold focuses on the 5% of decisions that drive the other 95% of outcomes.
That means:
Understanding how customers actually decide
Connecting strategy, channels, data and technology
Designing systems that scale — not campaigns that spike and fade.
When the system is clear, performance follows.
Pinnacle Life — Turned around a 2-year sales decline into sustained performance.
Increased policy sales (YOY) 226%.
Reduced acquisition costs by 41%.
Built a sustainable marketing engine in a shrinking market.
What we help with
Growth strategy & planning
Clear priorities and roadmaps — not 40-page decks.
Performance marketing
Focused spend, measured properly, with accountability built in.
SEO & AI search optimisation
Structured for how people search today — and how AI answers tomorrow.
Content & creative (including AI-assisted production)
Used to scale ideas, test faster and produce smarter — not to replace thinking.
Data, insights & analytics
One connected view of what’s working, what isn’t and why.
Marketing technology & automation
Tools that support the system — not tools for their own sake.
Not everything. Just the parts that matter.
Turning complex challenges into clear growth stories.
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Pinnacle Life
Turning around a 2-year sales decline by building a complete growth system from scratch. Read more →
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Norfolk Mortgage Trust
Helping a boutique investment firm modernise their investor journey — and grow with confidence. Read more →
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Corporate Cabs
Repositioning a trusted brand by rebuilding their marketing system and restoring commercial momentum. Read more →
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BFM Global
Turning a complex international proposition into a clear growth strategy and scalable sales engine. Read more →
Who this works best for.
Unfold tends to be a good fit for organisations that:
Want clarity before more spend
Are open to changing how things work, not just what they run
Care about sustainable growth, not short-term wins
If you’re just looking for another agency to run ads or create a new campaign, this probably won’t be it.
Simple. Smart. Systematic
Everything you need for growth — nothing you don’t.
Systems that turns wasted spend into compounding growth. We don’t chase hacks. We build systems.
Over time, steady improvements stack up like reinvested dividends.
“I’ve never worked with a team like Unfold. Their approach is next-level.”
Margo Flanagan | Co-Founder, Two Raw Sisters
How we usually begin.
Most engagements start with a focused strategic sprint.
We get clear on:
The real growth constraint
Where the effort is being wasted
What’s worth fixing first
From there, we decide whether it makes sense to work together.
No pressure. No long-term commitment upfront.
Tech We Use To Deliver Results
We’ve helped businesses just like yours.
Worth a conversation?
If this sounds aligned, we can have a straightforward conversation to see if it’s a fit.
And if it’s not, that’s useful too.
