The Roof Crew

Hitting new heights through digital

When sales leads began to dry up, this Auckland-based roofing business approached us for guidance on how to drive sales leads through digital channels.

With the Roof Crew’s help, our research and analysis of the Auckland roofing market online found it to be expensive and highly competitive. Using a focussed keyword strategy, we developed a cost-effective website and Google AdWords campaign. Google Console and Analytics was configured to enable optimised AdWord biddings and performance.

We’ve got a regular pipeline of sales leads. Unfold has transformed our business.
— Mike Church, Managing Director
Roof Crew Case Study Unfold Digital.png

Nailed it

We’ve reversed the trend for The Roof Crew, with cost [per click] steadily falling, click-through rates climbing, and most importantly, sales leads flowing – hundreds-of-thousands of dollars’ worth each month.


Digital strategy, User experience (UX), Website development, Content development, Google AdWords, Google Analytics.


Ready to grow? Get in touch with the team today.