PPD Developments

Context & Challenge

PPD Developments is a respected, award-winning land developer with a track record of delivering thoughtfully planned residential communities in high-growth areas. With three major developments in market — Wharekaho Rise (Whitianga), Three Creeks Estate (Ōmokoroa), and Copper Ridge Estate (Christchurch) — the business needed a smarter, more scalable approach to digital marketing.

Each estate had a unique value proposition, different sales agents and local market dynamics. Traditional media spend was generating general interest — but it lacked targeting, measurement and clear ROI. Sales teams needed qualified leads, and the business needed a system that could adapt to different stages of the development lifecycle — from early expressions of interest to section release sell-downs.

The Breakthrough Insight

Land developments aren’t sold — they’re chosen.

In a competitive market, success depends on how early you capture attention and how effectively you turn passive interest into active intent. Buyers want confidence: in the location, in the development vision, and in who they’re buying from. That meant PPD needed more than ads — they needed a digital funnel that earned trust fast and delivered warm leads, not just website clicks.

What We Delivered

1. Messaging Strategy & Differentiation

We crafted tailored messaging frameworks for each development, grounded in Jobs To Be Done thinking. Rather than leading with “land for sale,” we led with lifestyle outcomes:

• Wharekaho – “Coastal living. Elevated.”

• Three Creeks Estate – “Room to live, grow and breathe.”

• Copper Ridge Estate – “City close. Country quiet.”

2. Development Websites Designed to Convert

We built dedicated, high-performance websites for each development — not just landing pages — designed to reflect the unique lifestyle proposition of each estate and make it easy for interested buyers to take the next step.

To help buyers choose, not just browse, we worked closely with the PPD team to create compelling video content — bringing each location to life through thoughtfully briefed, professionally shot footage that highlighted lifestyle benefits, local amenities and section availability.

Each site was designed to:

• Build trust – with developer credibility, awards, location maps, and site plans

• Guide decision-making – using video walkthroughs, FAQs, downloads, and clear calls-to-action

• Drive action – with mobile-optimised enquiry forms, phone links, and early access registrations

The result? A seamless experience that matched buyer intent to site functionality — helping convert interest into action at every stage.

3. Always-On, Multi-Channel Campaigns

We launched and optimised campaigns across Google Search, Meta (Facebook/Instagram) and Google Display (reaching TradeMe and the important NZ online news feeds) — each with tailored creative to suit the buyer mindset at different funnel stages. As market conditions shifted, we shifted with them.

4. Lead Capture, Routing & Sales Enablement

All leads were automatically routed to the right sales agents in real time, with email and CRM integrations ensuring fast follow-up. We also worked with the sales team to develop lead scoring and handover processes that supported conversions.