INSIGHTS
What we actually think - about growth, strategy, tech and what works.
Frameworks, working notes, and things we've learned from building marketing systems across financial services, considered-purchase consumer, industrial, and media businesses. Some of it is long-form thinking. Some is shorter - closer to notes than essays. All of it is written by Tim, not a content team.
"Most marketing content tells you what you want to hear. I'd rather share what we've actually seen — including the parts that didn't work, and why. If something here challenges how you're thinking about your own growth model, that's the point."
— Tim Parkman, Founder
“Nobody Reads Ads”… Except When They Do.
Most people say they ignore ads — but the truth is, they just ignore the bad ones. This post breaks down how clarity, relevance, and smart delivery turn overlooked ads into high-performing ones.
Social Media in China
It’s vast, fast-paced, driven by mobile, and of course, a very different language. The good news is that the fundamentals of social media still apply.
Start your digital transformation
Six ways to connect your digital approach with your organisation, and start your digital transformation.
Five things to do BEFORE you redevelop your website.
If you’re thinking of upgrading your website it might pay to stop and consider what quick wins you can gain from your existing website first.
The perfect antidote to the economic gloom - GROWTH
There are ALWAYS opportunities for growth, even in a downturn. Those growth opportunities can be right under your nose. Here’s how to hunt out those opportunities, and accelerate your growth.
A more direct approach to International Markets
Moving from a push to a pull strategy. NZ exporters are using technology to connect directly with customers in-market and actively drive growth.