INSIGHTS
What we actually think - about acquisition, strategy and what works.
Frameworks, honest perspectives, and things we've learned from building acquisition ecosystems across financial services, consumer, industrial, and media businesses. Written by Tim - not our content team.
"Most marketing content tells you what you want to hear. We'd rather tell you what we've actually seen - including the things that didn't work, and why. If something here challenges how you're thinking about your own acquisition model, that's the point."
— Tim Parkman, Founder
Start your digital transformation
Six ways to connect your digital approach with your organisation, and start your digital transformation.
Five things to do BEFORE you redevelop your website.
If you’re thinking of upgrading your website it might pay to stop and consider what quick wins you can gain from your existing website first.
The perfect antidote to the economic gloom - GROWTH
There are ALWAYS opportunities for growth, even in a downturn. Those growth opportunities can be right under your nose. Here’s how to hunt out those opportunities, and accelerate your growth.
A more direct approach to International Markets
Moving from a push to a pull strategy. NZ exporters are using technology to connect directly with customers in-market and actively drive growth.