INSIGHTS
What we actually think - about growth, strategy, tech and what works.
Frameworks, working notes, and things we've learned from building marketing systems across financial services, considered-purchase consumer, industrial, and media businesses. Some of it is long-form thinking. Some is shorter - closer to notes than essays. All of it is written by Tim, not a content team.
"Most marketing content tells you what you want to hear. I'd rather share what we've actually seen — including the parts that didn't work, and why. If something here challenges how you're thinking about your own growth model, that's the point."
— Tim Parkman, Founder
The Creative Edge: Why AI Volume Isn't the Advantage - Human Judgment Is.
AI can now generate 100 ad variants in an afternoon. That sounds like a breakthrough. The problem is, so can everyone else - and most of it lands the same. Volume was never the edge. Here's what is.