Fast, Flexible and Ready in 24 Hours: How Content Production Has Evolved

Behind the scenes of our Corporate Cabs shoot.

Last Friday morning, we wrapped a four-hour photo and video shoot for Corporate Cabs — six drivers, six cars, 145 photos, and 3 minutes 34 seconds of footage.

Multiple assets, multiple formats, all ready for use within 24 hours.

Things have changed.

Gone are the days of slow, low-output, high-cost shoots — the ones that needed weeks of planning, long scripts, and endless approvals. What used to take days (if not weeks) to deliver now takes hours.

Today’s model is faster, leaner and smarter:

• Guided, not scripted. We work with real people in real settings — capturing authentic moments that feel natural, not staged.

• High output, low friction, low cost. One 1/2 day shoot can fuel website, social, print, ads and video.

• Ready to use, instantly. Within 24 hours, clients have a full gallery of assets — edited, organised, and ready to deploy.

Of course, some things never change — we still had to bump the shoot a couple of times thanks to classic Auckland weather.

But once the clouds cleared, it all came together: fast, flexible and on brand.

A pretty good half-day’s work.